2:51 PM
Preston Howell
1. Make sure your website is mobile-friendly
Mobile users are impatient people. They want information and they want it now. You have to make sure your website delivers that information in a way that's useful for them. Fortunately, there are a number of ways to create a quick mobile version of your website. If you use WordPress, there are plugins like this one that can help you create a mobile-friendly edition. Or you can use a paid converter such as MoFuse and MOBIFY to do the job.
Mobile users are impatient people. They want information and they want it now. You have to make sure your website delivers that information in a way that's useful for them. Fortunately, there are a number of ways to create a quick mobile version of your website. If you use WordPress, there are plugins like this one that can help you create a mobile-friendly edition. Or you can use a paid converter such as MoFuse and MOBIFY to do the job.
2. Make sure your website is optimized for mobile search
Did you know that both Google and Bing have separate indexes for mobile content? And right now, they return far fewer--and far more localized--results than regular search. So the sooner you get your site optimized to rank well in the search results, the sooner you can put your site in front of the hundreds of millions of mobile device users.
Did you know that both Google and Bing have separate indexes for mobile content? And right now, they return far fewer--and far more localized--results than regular search. So the sooner you get your site optimized to rank well in the search results, the sooner you can put your site in front of the hundreds of millions of mobile device users.
3. Start a Facebook Fan page
Because so many mobile device users are active on Facebook, the world's top social networking site, it only makes sense to have a presence there. Encourage your customers and visitors to sign up as Facebook fans so you can use the networking site to keep in touch with them and share information about your business.
Because so many mobile device users are active on Facebook, the world's top social networking site, it only makes sense to have a presence there. Encourage your customers and visitors to sign up as Facebook fans so you can use the networking site to keep in touch with them and share information about your business.
4. Become involved in Twitter
The same logic applies here--Twitter is one of the fastest-growing properties on the Web because it's so easy for people with smartphones to use for accessing and sharing information. If you start building relationships with your visitors and customers via Twitter now, you will be light years ahead of the competition when the smartphone explosion really hits its stride.
The same logic applies here--Twitter is one of the fastest-growing properties on the Web because it's so easy for people with smartphones to use for accessing and sharing information. If you start building relationships with your visitors and customers via Twitter now, you will be light years ahead of the competition when the smartphone explosion really hits its stride.
5. Make sure you're listed on Google Maps
A huge and growing number of mobile users go to Google Maps first when searching for a local business. You can make sure your site conforms to Google's quality guidelines here .
A huge and growing number of mobile users go to Google Maps first when searching for a local business. You can make sure your site conforms to Google's quality guidelines here .
6. Encourage customers to review your business on Yelp or FourSquare
Yelp is a business review site that has active users in cities all over the world. More than 26 million people a month use Yelp to find information about more than twenty different categories of businesses. FourSquare is somewhat similar in nature. Its members use FourSquare to keep one another informed of their whereabouts. You can also write reviews and recommend places to fellow FourSquare members.
Yelp is a business review site that has active users in cities all over the world. More than 26 million people a month use Yelp to find information about more than twenty different categories of businesses. FourSquare is somewhat similar in nature. Its members use FourSquare to keep one another informed of their whereabouts. You can also write reviews and recommend places to fellow FourSquare members.
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